Samsung Galaxy Note 7 Case Study

Wednesday, March 9, 2022 11:10:23 AM

Samsung Galaxy Note 7 Case Study



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Samsung Galaxy Note 7 Caseology Case Lineup

During its life cycle, the smartphone received two OS updates and was restricted to Android 9. But Samsung has released four years of security updates on Galaxy Note 8. The smartphone was recently updated with the August Android security patch. It now appears that this was the last update the phone was eligible for. No Galaxy Note series this year Samsung has already announced that it will not bring any Galaxy Note series smartphones this year. Citing global chip shortage and clash with the existing products, the company decided to give Galaxy Note 21 a miss. A report recently suggested that the company may skip Galaxy Note series launch in the upcoming year as well.

Spotlight What are crypto scams and how to protect yourself Everything you must know about Crypto Wallets Pearl Academy offers home studio kits Is your hair game on-point? On 10 October , in response to the new incidents, Samsung announced that it would once again suspend sales of the Galaxy Note 7 and recall all devices worldwide. The next day, Samsung also announced that it would permanently discontinue the Galaxy Note 7 and cease its production. As of October 7, comments have emerged from former CSPC experts following its launch of the investigation into the above incident. In Samsung Electronics launched the Telecommunication Network, and in it initiated its mobile telecommunications business with the hope that this would become the company's future growth engine.

In , Samsung was able to release its first built-in car phone, the SC, but it was a failure due to the poor quality. In spite of unsuccessful result Ki Tae Lee, the then-head of the Wireless Development Team, decided to stay in the mobile business. He asked the company to buy ten Motorola mobile phones for benchmarking. It was the first mobile phone to be designed and manufactured in Korea. But the perception of mobile devices was very low and although Samsung introduced new models every year, each model sold only one or two thousand units.

In it was decided that the development team should focus on improving connectivity due to specific mountain topography of Korea. They found the optimal length of a mobile phone antenna and developed a method of using gold to connect the point between the antenna and the communication circuits, thus significantly reducing resistance and enabling steadier wave conductivity. They also developed the wave-searching software that was specially designed for Korea's topography. Another event triggered Samsung's mobile phone business.

On June 7, , in Frankfurt , Lee gathered Samsung executives and pointed out every problem that Samsung had and emphasized that Samsung needed a turnaround and declared a new management initiative "Samsung New Management". The "New Management" reached to the mobile phone business as well, and chairman Lee gave the division an ultimatum: "Produce mobile phones comparable to Motorola's by , or Samsung will disengage itself from the mobile phone business. In November , the development team finally unveiled a new model, the SH This model was quite remarkable.

It weighed less than any other company's models, the design was compact, and its quality was substantially improved over previous models. Each product manufactured was tested piece-by-piece to assure perfect quality. Phones with any kind of defect were burned openly for all employees to see. The burning ceremony ingrained the motto 'Quality is Pride,' the essence of New Management, in every employee's mind. In October , the SH was introduced under the brand name "Anycall". It was a result of the marketing team's effort at brand-building.

The model was an upgraded version of the SH, with a few changes in design and improvements in product quality. Samsung expected that branding would change customers' perception of Samsung's mobile phone and build up their trust. Aggressive marketing campaigns started as well. At the initial stage, the most important objective of the company's marketing strategy was to break customers' preconception that Samsung's phone would be inferior to Motorola's. To market this idea of quality, Samsung developed the slogan, "Strong in Korea's unique topography.

In the same period, Motorola's market share dropped from The first digital handset, the SCH, was extra light and slim, and enabled clear voice communication. Its first PCS phone, the SCH, entered the market with innovative features, including a lightweight body, enhanced battery life, and the ability to capture delicate sounds. The design was targeted at the young generation because the young generation had emerged as a large and growing customer base. It also shifted its marketing communications strategy.

For the CDMA cellular market, it emphasized the phone's new functions, for example, its voice recognition feature. For the PCS market, the company coined a new slogan, "Strong in small sounds," to emphasize the mobile phone's capability to capture delicate sounds. After successfully exporting to Brazil , Samsung built a mobile phone production facility in Brazil in , in the hopes of expanding into Latin America. Moreover, the domestic market was approaching saturation, and competition was becoming more intense. Thus, to achieve further growth, Samsung had to penetrate the GSM market.

But it was not as good as the company's CDMA phone. It was difficult to hurdle the high entry barrier, which the then "Big 3" Nokia , Motorola , and Ericsson had built for years. The company's next few models didn't attract Europeans, either. The development team realized that a simple change in the circuit system wouldn't work in the European market. Thus, it decided to look more closely at the customer's point of view. They found that Europeans preferred geometric, balanced, and simple designs. Using this information, Samsung adopted 'simple' as the design concept, then developed a new design to suit the tastes of Europeans. The SGH was born in September To market this model, Samsung changed its market entry strategy by adopting a high-end strategy. Samsung needed to escape from its low-end image.

It figured that its new mobile phone, with its sophisticated design and distinguished functionality, would help it do just that.

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