Westing Game Symbolism

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Westing Game Symbolism

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The Westing Game: Character Descriptions

To browse Academia. Remember me on this computer. Enter the email address you signed up with and we'll email you a reset link. Need an account? Click here to sign up. Download Free PDF. A short summary of this paper. Download PDF. Translate PDF. Abdul Brosekhan M. Muthu Velayutham, M. Consumers are the kings of markets. Without consumers no business organization can run. All the activities of the business concerns end with consumers and consumer satisfaction.

Customer behavior study is based on consumer buying behavior, with the customer playing the three distinct roles of user, payer and buyer. Consumer buying behaviour has become an integral part of strategic market planning. In order to develop a framework for the study consumer behaviour it is helpful to begin by considering the evolution of the field of consumer research and the different paradigms of thought that have influenced the discipline. As described in this article, a set of dimensions can be identified in the literature, which can be used to characterize and differentiate, the various perspectives on consumer research. It is argued that consumer behaviour itself emerged as a distinct field of study during the s; and is characterized by two broad paradigms, the positivist and the non-positivist.

The positivist paradigm, which is still the dominant paradigm, emphasizes the supremacy of human reason and that there is a single, objective truth that can be discovered by science. The opposing, non-positivist paradigm, envelops the interpretive and postmodern perspectives, which have emerged more recently during the period post to date. The rational view and the ideology of a homogenous social culture and thereby deny the complex social and cultural world in which consumers live. The traditional, positivist perspective takes a very utilitarian approach to the benefits from consumption. While the non-positivist perspectives place much greater emphasis on the symbolic dimensions of choice. The objective of non-positivist research endeavour is to achieve a better understanding of consumer behaviour with no specific intent to influence consumer processes.

This article aims to identify different streams of thought that could guide future consumer research. The knowledge of consumer behavior helps the marketer to understand how consumers think, feel and select from alternatives like products, brands and the like and how the consumers are influenced by their environment, the reference groups, family, and salespersons and so on.

Most of these factors are uncontrollable and beyond the hands of marketers but they have to be considered while trying to understand the complex behavior of the consumers. Pre-purchase activity might consist of the growing awareness of a need or want, and a search for and evaluation of information about the products and brands that might satisfy it. Post-purchase activities include the evaluation of the purchased item in use and the reduction of any anxiety which accompanies the purchase of expensive and infrequently-bought items.

Each of these has implications for purchase and repurchase and they are amenable in differing degrees to marketer influence Foxall Engel, et al. Simple observation provides limited insight into the complex nature of consumer choice and researchers have increasingly sought the more sophisticated concepts and methods of investigation provided by behavioural sciences in order to understand, predict, and possibly control consumer behaviour more effectively. This article presents a review of the literature, in the field of consumer buying behaviour. The first section, describes, the importance of various factors including lifestyle and its impact on the consumer buying behavior.

The second section describes the dominant, positivistic consumer perspectives. The third section, presents a methodological and analytical overview of the traditional perspectives. The remainder of this section is devoted to presenting the highlights of the debate between the recent non-positivist perspectives and the traditional positivist-based approaches. This discussion surrounds the issues of fundamental assumptions and techniques of analysis of various alternative modes of enquiry.

The main purpose of this article is to identify different streams of thought that could help and guide for future consumer researchers. Risk aversion is a measure of how much consumers need to be certain and sure of what they are purchasing Donthu and Gilliland, Highly risk adverse consumers need to be very certain about what they are buying. Whereas less risk adverse consumers can tolerate some risk and uncertainty in their purchases. The second variable, innovativeness, is a global measure which captures the degree to which consumers are willing to take chances and experiment with new ways of doing things Donthu and Gilliand, The shopping motivation literature is abound with various measures of individual characteristics e.

Measures by Donthu and Gilliland were used to measure innovativeness and risk aversion. QUALITY It is our aim to provide the best product for the consumer and we believe that if the products have quality the consumer will pay the price, says Amal Pramanic, regional business director. A product has to draw the attention of the consumers through an outstanding packaging design. Earlier packaging was considered only a container to put a product in, but today, research in to the right packaging is beginning at the product development stage itself. It spends large sums annually on packaging research.

This is always a strenuous exercise and one of the tools for the same is marketing. There is no specific game rule available for using these marketing tools. The reason is: each promotional tool has its own characteristics. Through frequent use consumers should become accustomed to using the channel which reduces their apprehension and anxiety in purchasing products through the channel. A brand attitude cannot be performed, unless a consumer is aware of the brand. In memory theory, brand awareness is positioned as a vital first step in building the bundle of associations which are attached to the brand in memory Stokes, Prior family influence research has focused on intergenerational rather than intergenerational influence in consumer generationalisation.

As has been compellingly demonstrated, parents influence children. Yet, consumption domains clearly exist where sibling efforts may also be exerted. Two groups of motives, functional and nonfunctional, have been proposed by Sheth Functional motives are associated with time, place, and possession needs and refer to rational aspects of channel choice. Whereas non-functional motives related to social and emotional reasons for patronage. The functional motives included: convenience, price comparison, merchandise assortment.

The nonfunctional motives entail: recreation. Thus, a brief discussion on the early models of buyer behaviour, proposed by economists is presented, followed by a discussion on each of the traditional perspectives in consumer research that emerged thereafter. The novel was written by Katherine Paterson and published in by Thomas Crowell. In , it won the Newbery Medal. The novel tells the story of fifth grader Jesse Aarons , who becomes friends with his new neighbor, Leslie Burke , after he loses a footrace to her at school. Leslie is a tomboy from a wealthy family, and Jesse thinks highly of her. Jesse is an artistic boy from a poorer family who, in the beginning, is fearful and angry. After meeting Leslie, however, his life is transformed. He becomes courageous and learns to let go of his frustration.

The two children create a kingdom for themselves, which Leslie names "Terabithia. The novel's content has been the frequent target of censorship and appears at number eight on the American Library Association list of the Most Frequently Challenged Books for the decade — She was eight years old. The name of the imaginary kingdom is similar to that of the Narnian island Terebinthia , created by C. Paterson observed in I thought I had made it up. Lewis, I realized that I had probably gotten it from the island of Terebinthia in that book.

However, Lewis probably got that name from the terebinth tree in the Bible, so both of us pinched from somewhere else, probably unconsciously. The novel makes a direct reference to The Chronicles of Narnia as a series of books Leslie lends to Jess, in order to help him learn to behave like a king. The novel also indirectly alludes to the fantasy series The Chronicles of Prydain. Young artist Jess Aarons deals with the hardships of his home life, such as his duties on his family's farm and the annoyances of his four sisters. Leslie Burke is an intelligent, wealthy girl who has just moved down the road from him. After Jess trains all summer to become his class's fastest runner, he becomes infuriated when Leslie outruns him in a recess footrace.

At first Jess dislikes Leslie, and tries to ignore her as she approaches him several times. Jess eagerly awaits the arrival of music class due to his infatuation for its beautiful and kind young teacher, Miss Julia Edmunds. On the day class begins, however, he discovers a fondness for Leslie, and they develop a friendship. One day, Jess and Leslie use a rope to swing over a creek near their homes, and they design an imaginary sanctuary.

They reign as monarchs, calling their domain "Terabithia", and keep it hidden, though Jess's younger sister May Belle later follows Jess and discovers Terabithia. At school, Jess and Leslie are challenged by an older bully named Janice Avery. After Janice steals a package of Twinkies from May Belle's lunch, Jess and Leslie forge a romantic letter pretending to be Willard Hughes, a boy Janice likes, setting her up for humiliation. The plan is successful, and Janice is publicly embarrassed. Later, when Leslie encounters Janice sobbing in the girls' bathroom, it is revealed that Janice's father badly beats her, explaining her difficulty relating to other people.

Jess and Leslie develop some sympathy for Janice, and a compassionate friendship develops among the three of them. One day, as Jess complains about having to go to church for Easter with his family, Leslie asks if she can join him. After the mass, Leslie inquires what happens if you don't believe in God. May Belle claims that "He will damn you to hell. Invited on a trip to an art museum with Miss Edmunds, Jess accepts the offer without notifying Leslie or his parents. This is one of the best books I've read for introducing people to the great spiritual teachings of the mystery schools. Season 1: Revelations from quantum science reaffirm ancient mystery school teachings.

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