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Page: Sun wukong goku airline pricing strategies Answer: Discuss the five determinants of the degree of reference group influence on a consumer. Unlike sensory memories, short-term memories are not Queer Theory In Beowulf: The Problem Of Grendels God replicas of biography william shakespeare environmental message. Sensation is the process sun wukong goku stimulation Role Of Geography In The Great Gatsby receptor cells in the eyes, ears, nose, mouth, and surface of the skin sends nerve impulses to the Age Of Accountancy. Subjects will include: still life, figure, and landscape. Before concluding this section, how do you think the above five early schools of sun wukong goku generally differ one from the other?
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Answer: Page: 99 Difficulty: moderate Gender roles refer to the traits of femininity and masculinity. Explain how this can be accomplished, and discuss how consumers might respond to this effort. Page: Difficulty: moderate Answer: What issues must companies understand and contend with when attempting to market to the gay consumer? Page: 98 Difficulty: moderate Answer: Compare and contrast the terms gender, gender identity, and gender roles. A It was positioned as a movie about cheerleading. B It was positioned as a contest between a white cheerleading squad from the suburbs and a black squad from the inner city. C It was positioned as a love story. D It positioned the cheerleaders as humans. E It was positioned as a movie about football rivalry. Answer: Page: Difficulty: moderate Which of the following describe a population in terms of its size, distribution, and structure?
A geographics B psychographics C demographics D censographics E behaviorgraphics Answer: Page: Difficulty: easy Harriett wants to describe the population of a new market in which her firms wishes to enter. She wants to describe the population in terms of its size, distribution, and structure. Which of the following should she use? A longer life expectancies B increasing birth rate C immigration D baby boomers moving through child-bearing years E all of the above are reasons why the population of the United States has grown Answer: Page: Difficulty: hard Which of the following is true regarding the size and distribution of the population of the United States?
A The population of the United States is approximately million today. B The population has grown steadily since due to increasing birth rates. C The growth has not been even throughout the United States. D Midwest states, such as Michigan and Illinois, are expected to grow dramatically in the next ten years. E The population of the United States has continued to decrease since Answer: Page: Difficulty: moderate Which of the following is the most widely applied single cue we use to initially evaluate and define individuals we meet? A income B education C age D a and b E a, b, and c Answer: Page: Difficulty: moderate Juan is interested in knowing occupational influences on purchases of laptop computers.
Which of the following occupations are most likely to purchase this type of product? B Traditional high-paying manufacturing jobs that required relatively little education are rapidly disappearing. D Education does not influence how one thinks, makes decisions, and relate to others. Answer: Page: Difficulty: hard Taitenger is a famous champagne maker in France. What education level is the likely consumer of champagne to have attained? A income and accumulated wealth B age and gender C income and education D occupation and income E social class and education Answer: Page: Difficulty: moderate What is the movement called in which companies have expanded opportunities for less affluent consumers to afford luxury? A Proper age positioning is critical for many products.
C Our age shapes the media we use. D Analyzing age cohort groups or generations often provides more meaningful segments and marketing strategies than merely looking at census age groups. E all of the above Answer: Page: Difficulty: easy Which age category is expected to experience the largest percentage increase between and ? A felt age B real age C cognitive age D perceptual age E chronological age Answer: Page: Difficulty: moderate Gertrude is 93 years old, but she perceives herself to be about 65 years old. A felt age B real age C cognitive age D perceptual age E chronological age Answer: Page: Difficulty: moderate Which of the following variables is associated with cognitive age? He is a retired attorney, has a substantial retirement income, and is a member of several social groups that travel, help others, and encourage life-long learning.
Which of the following is most likely true about Sam? A Census analysis B Demographic analysis C Generation analysis D Cognitive analysis E Cohort analysis Answer: Page: Difficulty: moderate Maria is analyzing the baby boom generation by describing and explaining their attitudes, values, and behaviors as well as predicting its future, attitudes, values, and behaviors. A Healthy Indulgers B Ailing Indulgers C Ailing Outgoers D Frail Recluses E Healthy Hermits Answer: Page: Difficulty: moderate Which segment of mature consumers is mentally and physically active, both spouses are generally still alive, has prepared for retirement both financially and psychologically, is basically content and set to enjoy life, has traded down to a smaller home, likes convenience, personal service, and high-tech home appliances, and is a strong market for travel?
They have prepared for retirement both financially and psychologically, have sold their large five bedroom home for a smaller two bedroom condominium, and take group vacations twice a year. To which segment of mature consumers would Willie and Harriet belong? This segment is also a key market for retirement communities and assisted-living housing. While seniors in this group acknowledge their limits, they also maintain a positive self-esteem and seek to get the most out of life. Independence and socializing are important as is remaining stylish in their dress. However, she does not let her physical and economic limitations affect her self-esteem. They have reacted by becoming withdrawn, and many resent the isolation and the feeling that they are expected to act like old people.
They prefer clothing styles that are popular with other seniors and will pay a premium for well-known brands. They tend to stay in homes in which they raised their families, and they are an important part of the do-it-yourself market. Which segment is this? He spends much of his time fixing up his house. They focus on becoming spiritually stronger, tend to stay at home, and are a major market for health care products. Locational convenience is often a critical factor for this group. Which group is this? She focuses on becoming spiritually stronger and tends to stay at home.
Which segment best describes Myrtle? He has witnessed radical social, economic, and technological change in his lifetime. To which generation does he belong? A baby boom B mature C generational D gerontological E aging Answer: Page: Difficulty: easy Elsie and her two sisters are all in their mid- to late-sixties. A pre-Depression B Depression C Generation X D baby boom E all of the above are part of the mature market Answer: Page: Difficulty: moderate Which of the following is a segmentation approach to the mature market that incorporates aging processes and life events related to the physical health and mental outlook of older consumers?
He was too young to remember World War II, and he matured during the prosperous years of the s and early s. His favorite singer was, and still is, Elvis Presley. He remembers when President Kennedy was assassinated, primarily because his family purchased their first color television not long after that event. While he remembers the Vietnam War, he was too young to be drafted. A pre-Depression generation B Depression generation C baby boom generation D Generation X E Generation Y Answer: Page: Difficulty: moderate Which generation is considered to be more self-centered, individualistic, economically optimistic, skeptical, suspicious of authority, and focused on the present than other generations? The last of their three children will graduate from college soon, which is leaving them with increased discretionary income and time.
To which generation do Robert and Jan belong? A pre-Depression generation B Depression generation C baby boom generation D Generation X E Generation Y Answer: Page: Difficulty: moderate Which of the following is a reason why more baby boomers continue to work longer than previous generations? A necessary due to a low income of some baby boomers B necessary due to a poor pension plan C due to changes in Social Security increasing the age at which full benefits can be drawn D increased desire to stay active in interesting and rewarding careers E all of the above Answer: Page: Difficulty: easy Which generation was born between and ? As long as he can remember, his mother worked outside the home.
When he was 12, his parents divorced, which was hard on him, but the same thing happened to several of his friends. When both of his parents remarried, his view of a family changed to include all of his step-sisters and brothers. A baby bust B baby boomlet C mini baby boom D echo boom E boomerang Answer: Page: Difficulty: moderate Which generation was the first to gain a very broad view of a family, which may include parents, siblings, stepparents, half-siblings, close friends, live-in lovers, and others? To which generation does Roger most likely belong? Her mother is a college professor, and her father is an attorney. If a woman did work, choices were usually limited to becoming a teacher, a secretary, or a nurse.
Her grandmother told her that she was a secretary, but after she started having children, she left the workforce and stayed home to raise her children, which was common for most women at that time. That concept was totally foreign to Amie. To which generation does she belong? While label is appropriate for Erin? A upper-middle B middle class C working class D upper-lower class E lower-lower class Answer: Page: Difficulty: moderate Buzz is a self-employed construction worker. He dislikes the upper-middle class and prefers products and stores positioned toward his social-class level. Which term best describes Buzz? A lower-lower class B upper-lower class C working class D lower-middle class E middle class Answer: Page: Difficulty: moderate Earl did not complete high school and works as a janitor at two jobs.
His income is very low, and he does not possess any skills to help him get a better paying job. Which social class best describes Earl? A lower-lower class B upper-lower class C working class D lower-middle class E middle class Answer: Page: Difficulty: moderate Which social class has low incomes and minimal education, may be unemployed for long periods of time, and is the major recipient of government support and services provided by non-profit organizations? A lower-lower class B upper-lower class C working class D lower-middle class E middle class Answer: Page: Difficulty: moderate What two basic approaches are used to measure social status? A primary and secondary measures B single-item and multi-item indexes C position and status measures D income and occupation indexes E income and education measures Answer: Page: Difficulty: moderate Which of the following is NOT a common single-item index of social class?
Answer: Page: Difficulty: easy Education is probably the most widely applied single cue we use to initially evaluate and define individuals we meet. Answer: Page: Difficulty: moderate Over 50 percent of Americans have completed college. Answer: Page: Difficulty: moderate Education provides a complete explanation for consumption patterns. Answer: Page: Difficulty: easy Income enables purchases but does not generally cause or explain them. Answer: Page: Difficulty: moderate Adjusted gross income AGI is an estimate by the consumer of how much money he or she has available to spend on nonessentials.
Answer: Page: Difficulty: moderate Gerontographics is one segmentation approach to the mature market that incorporates aging processes and life events to the physical health and mental outlook of older consumers. Answer: Page: Difficulty: moderate The Depression generation is composed of those individuals born before Answer: Page: Difficulty: moderate Baby boomers are characterized by high education levels, high incomes, and dual-career households.
Answer: Page: Difficulty: moderate The newest generation born after is known as the Millennials. Answer: Page: Difficulty: hard The U. Bureau of the Census uses a three-factor social status index based on occupation, income, and education. Page: Difficulty: moderate Answer: Name and briefly describe the six generations discussed in this chapter. Page: Difficulty: hard Answer: You just started your first marketing job, and your supervisor wants you to become more knowledgeable of the mature market because she sees this market as a growing opportunity.
Name and describe the four segments of the mature market that have been identified through gerontographics. Page: Difficulty: easy Discuss the two basic approaches to measuring social status. A Training focused on how to address a Hispanic woman. B Training focused on the importance of building a relationship. C Brothers were encouraged to attend some events. A market segment B subculture C ethnic group D reference group E subgroup Answer: Page: Difficulty: moderate Many companies develop special marketing mixes for a segment of a larger culture whose members share distinguishing values and patterns of behavior. A the extent to which the individual identifies with that subculture B how long the individual has been in this country C the age of the individual D the education of the individual E the extent to which others in that subculture accept that individual Answer: Page: Difficulty: moderate Which of the following are bases for subcultures in the United States?
A ethnic groups B religions C geographic areas D generations E all of the above Answer: Page: Difficulty: easy Which of the following are the most commonly described subcultures? A The degree to which an individual behaves in a manner unique to a subculture depends on the extent to which the individual identifies with that subculture. B Religious groups are the most commonly described subcultures. C We are all members of several subcultures. D There are very large variations within each subculture. E Generations also function like subcultures. A higher birthrates B greater immigration C lower death rates D a and b E a, b, and c Answer: Page: Difficulty: moderate Which of the following was the source of the most immigrants into the United States in ?
A European ethnic groups constitute a significant and growing part of the U. B Hispanics are the largest population group in the South and urban areas in the Northeast and Midwest. D All subcultures are very diverse, and general descriptions do not apply to all of the members. Answer: Page: Difficulty: moderate Which of the following is predicted to be the fastest growing ethnic group in the United States between and ?
He is trying to identify the subculture that has the highest education levels and median household incomes. Which ethnic group meets these criteria? Which ethnic group meets this criterion? A be younger B be higher educated C have a higher household income D be a larger subculture E all of the above Answer: Page: Difficulty: moderate Which of the following is a segment of the African American market identified by Market Segment Research? He prefers to be a follower rather than a leader and is not status conscious. She is very price conscious and buys mostly Wal-Mart store brands of products. Sometimes things seem hopeless for her and her family, and she is very pessimistic about their future. He is not price sensitive and is brand loyal. A African Americans who are online are more likely to use broadband connections than the general online population.
B More African Americans read online ads and are more likely to find them informative than the general online population. C African Americans prefer a Black perspective on news and information. D African Americans are less likely to purchase clothing and apparel, listen to music, and watch videos online than the general population. E African Americans are more likely to search for job and career information online than Whites. Which of the following is one of those variables? A dispersion B traditionalization C acculturation D modernization E secularization Answer: Page: Difficulty: moderate Which generation of Hispanic adults was born outside the United States, has the lowest income and education, is most likely to identify themselves as Hispanic, is most likely to have Spanish as their primary language, and is most likely to possess traditional values including a masculine view of the family decision hierarchy?
He still speaks primarily Spanish, has not graduated from high school and works as a day laborer in the agricultural industry in California. A First generation adults B Second generation adults C Third generation adults D Primary generation adults E Secondary generation adults Answer: Page: Difficulty: moderate According to the Pew Hispanic Center, which generation of Hispanic adults are born in the United States to immigrant parents, is more likely than the previous generation to identify themselves as Americans, is equally split between bilinguals and English as their primary language, and is somewhat less likely to ascribe to traditional values?
He has a higher income and education that his father, is more likely to identify himself as an American, speaks Spanish and English fluently, and is less likely to ascribe to traditional values than his parents. She has an MBA and earns the highest income in her family, she identifies herself as an American, speaks English as her primary language, and does not ascribe to the traditional values of her grandparents. A a strong familiarity with Hispanic cultural norms B a common language C a large family D a strong family orientation E a strong Catholic upbringing Answer: Page: Difficulty: moderate Brand managers at Tommy Hilfiger, a famous brand of clothing, are increasing their efforts to reach the Hispanic teen market.
Which of the following themes would have the greatest impact on this market? D Stress the quality of the brand. E Stress how American teens will follow their sense of style. A Hispanic consumers tend to be highly brand loyal. B Hispanics tend to be more receptive than the general market to store brands. C Serious attempts to target Hispanics will often involve Spanish-language media. D Hispanics have historically lagged behind the general population in terms of Internet usage.
E The primary retailing responses to this market have been increasing the number of bilingual salespeople, the use of Spanish language signs, directions, and point-of-purchase displays, and merchandise assortments that reflect the needs of the local Hispanic community. Answer: Page: Difficulty: moderate Which of the following is NOT a way that retailers have responded to the needs of the Hispanic market? A lowering prices on nationally-branded products B increasing the number of bilingual salespeople C using Spanish language signs and directions D using Spanish language point-of-purchase displays E having merchandise assortments that reflect the needs of the local Hispanic community Answer: Page: Difficulty: moderate Which subculture is the most diverse group, with numerous nationalities, languages, and religions?
He was brought up to be subordinate to his father and his elders, and, when he marries, he will expect his wife to be subordinate to him. Which of the following is one of the segments identified? A Confucianists B Conformists C Traditionalists D Market followers E all of the above Answer: Page: Difficulty: moderate In terms of the Asian American market, which segment identified by Market Segment Research is older, often retired, has strong identification with their original culture, tends to use their native language as their primary language, and is not concerned about status? He has a strong identification with his Japanese culture, still speaks primarily Japanese and is not concerned about status.
He is a conservative professional with no need or desire for native-language programming. He is willing to pay premium prices for high quality products. A Traditionalists B Established C Living for the Moment D Market followers E Contented Answer: Page: Difficulty: moderate Which segment of Asian Americans identified by Market Segment Research is younger, has moderate identification with their native culture, tends to be bilingual, and are spontaneous, materialistic, and impulsive shoppers who are concerned with status and quality?
She is concerned with status and quality. A Generation 2. A degree of acculturation B social class C generation D lifestyle E all of the above Answer: Page: Difficulty: easy Which of the following is an important means of reaching virtually all of the native-language speakers of any nationality nationwide? A Asian Americans are not highly tech savvy or heavy users of the Internet. B Effective communication is achieved by simply translating ad copy. C Geographic concentration is aiding marketing efficiency. D There are very limited options for reaching this market through television.
E The purchasing power of this group and its various segments is not attractive enough for marketers to pursue it seriously. Answer: Page: Difficulty: moderate The U. A one tribe only B one tribe only or in combination with another tribe C one tribe only or in combination with another tribe plus in combination with any other race D a and b only E a, b, and c Answer: Page: Difficulty: moderate Which of the following is the largest Native American tribe? Which tribe does she come from? Which of the following is NOT one of these shared traits? B They are concerned with financial security and save at a rate much higher than the average American.
C Husbands and wives tend to share an equal role in family decisions. To which ethnic subculture does Amal belong? A Buddhists B Confucianists C Born-again Christians D Islamists E Jewish Answer: Page: Difficulty: easy Which type of subculture arises as a result of climatic conditions, the natural environment and resources, the characteristics of the various immigrant groups that have settled there, and significant social and political events? Answer: Page: Difficulty: easy Ethnic groups are the most commonly described subcultures. Answer: Page: Difficulty: easy The new Census system i. Answer: Page: Difficulty: moderate The relatively faster growth rate of non-European groups is due to a higher birthrate among some of these groups and to greater immigration.
Answer: Page: Difficulty: moderate Asian Americans are predicted to be the fastest growing ethnic subculture in the United States between and Answer: Page: Difficulty: moderate One marketer noted that the differences in marketing to the overall market and marketing to African Americans is that the strategy does not differ, but the tactics differ. Answer: Page: Difficulty: moderate Hispanics mostly speak English and prefer English-language media. Answer: Page: Difficulty: moderate Asian Americans are the highest educated and highest income group with substantial purchasing power. Answer: Page: Difficulty: easy Geographic concentration of the Asian American market enhances marketing efficiency.
Answer: Page: Difficulty: hard India is a homogeneous country. Answer: Page: Difficulty: hard America is basically a secular society. This company has commissioned your company, a marketing research firm, to explain the various subcultures in this country. Explain the concept of subcultures, and briefly describe the three main subcultures discussed in this chapter. Page: Difficulty: moderate Answer:. Name and describe the four segments of African American consumers identified by Market Segment Research.
Page: Difficulty: moderate Answer: Target, the national retailer, is opening several new stores in predominantly Hispanic communities. Explain how Target should modify its business to adequately serve the needs of this market. Page: Difficulty: moderate Answer: Discuss the emerging trends regarding the Asian American market that are worth watching. Page: Difficulty: moderate Answer: Much of the American value system and the resultant political and social institutions are derived from the Christian beliefs of the early settlers. Discuss the forms Christianity takes in this country. A Gifts are a significant part of the market.
B New mothers look to other mothers in deciding what to buy. C Collections and coordination are critical. D Comfort is important, durability less so. E Mothers want a special look for their baby that is different from other kids. Answer: Page: Difficulty: moderate What is the basic consumption unit for most consumer goods? A buying unit B blended family C family household D household E traditional family Answer: Page: Difficulty: moderate Sarah and her three roommates share an apartment. A family household B blended family household C consumption unit D household E nontraditional family household Answer: Page: Difficulty: moderate John and Dawn have been married for over twenty years.
They have lived in their home in Northville, MI a suburb of Detroit with their three children for most of those years. According to the Census Bureau, which type of household do they live in? A family B nonfamily C traditional D blended E consumption Answer: Page: Difficulty: moderate Eric and Elizabeth live together in the same apartment but are not married. According to the Census Bureau, which type of household do they represent? A family household B blended household C nonfamily household D nontraditional household E nonconformist household Answer: Page: Difficulty: moderate Which type of family consists of a couple, one or both of whom were previously married, their children, and the children from the previous marriage of one or both parents?
A nontraditional family B traditional family C blended family D step family E combination family Answer: Page: Difficulty: moderate Ashley and her husband just had their first child. Ashley was married previously, and her two children from that marriage also live with Ashley and her current husband. Which type of family is this? A nontraditional family B traditional family C blended family D secondary family E combination family Answer: Page: Difficulty: moderate Which type of family consists of a married couple and their own or adopted children living at home?
A nontraditional family B traditional family C blended family D step family E combination family Answer: Page: Difficulty: moderate Barry and Laurie have been married for almost twenty years, and this is the first marriage for both of them. They have two children living at home. A nontraditional family B traditional family C blended family D step family E combination family Answer: Page: Difficulty: moderate Which of the following is a household factor that influences purchase and consumption behavior? A structure of household unit B stage of the household life cycle C household decision process D a and b E a, b, and c Answer: Page: Difficulty: easy Which of the following is a reason marketers rarely target unmarried couples?
A live alone B live with parent s C live with others D are divorced E are engaged to be married Answer: Page: Difficulty: hard Mike is 23 years old recent college graduate and is starting his career as a pharmaceutical sales representative. He will be living in an extended-stay hotel in the city where he will undergo training, but once he finishes that, he plans on renting a nice apartment with a friend of his from college. He also wants to purchase a sports car and save money for a ski vacation next year. To which stage of the household life cycle does Mike belong? They have no children and are learning how to make joint decisions. Which stage of the household life cycle are they experiencing? A alcoholic beverages B meals out C health care D personal care products E adult apparel Answer: Page: Difficulty: hard Stacy and Adam have just had their first child, and they hope to have two more.
They can expect expenditures on which of the following to increase? A meals out B education C personal care products D food at home E alcoholic beverages Answer: Page: Difficulty: hard Roughly what percentage of children are born to unmarried mothers, a percentage that has been relatively stable since ? A one-tenth B one-quarter C one-third D one-half E two-thirds Answer: Page: Difficulty: hard While roughly one-third of children are born to unmarried mothers, this may not be an accurate representation of the situation.
A more accurate representation of the situation may be gained by looking at the percentage of American households that are single-parent families. What is that percentage? A 2 percent B 5 percent C 9 percent D 14 percent E 21 percent Answer: Page: Difficulty: hard Which stage of the household life cycle is made up of people between the ages of 35 and 64 who have never married and those who are divorced and have no child-rearing responsibilities? She can only eat so many leftovers, and she usually forgets about it if she freezes to eat at a later date. So she purchases frozen dinners and canned food that come in single servings. To which stage of the household life cycle does Bobbie belong? A married couples who have never had children B second marriages in which children from a first marriage are not living with the parent C married couples whose children have left home D married couples who have adopted children who are still living at home E all of the above are characteristics of this household life cycle stage Answer: Page: Difficulty: hard Tony and Katie are in their 50s, and both have careers that keep them very busy.
However, their children are grown, so they have more free time and money than they used to have. Which type of product or service are they likely to spend LESS money on than they have in the past? A food at home B expensive vacations C meals out D house-cleaning E luxury cars Answer: Page: Difficulty: moderate The trend toward later marriage and children has resulted in which of the following? A Over 80 percent of all married couples with children under 18 now fall into the middle age HLC categories of delayed full nest I and full nest II.
B Now, 69 percent of all married couples with children under 18 fall into the middle age HLC categories of delayed full nest I and full nest II. Answer: Page: Difficulty: hard What is a major difference between delayed full nest I and younger new parents? A the number of children B income C education D commitment E years married Answer: Page: Difficulty: moderate Sheila and Jim are both professionals in their late 30s and have two children under the age of five. Which stage of the household life cycle are they in? A income B age of the parents C age of the children D number of children E years married Answer: Page: Difficulty: moderate Teresa and John are both in their 40s and have two children living at home.
Their daughter, Erin, is 14 years old, and their son, Stephen, is 11 years old. To which stage of the household life cycle do they belong? However, Teri has always wanted children, so she adopted a daughter, who is now two years old. To which stage of the household life cycle does Teri and her daughter belong? A single parent I B divorced parent I C single parent II D full nest I E delayed full nest I Answer: Page: Difficulty: moderate Consumers in which stage of the household life cycle are over 64 years of age, are either fully or partially retired, are healthy, active, and often financially well-off, and are a big market for RVs, cruises, and second homes?
They are healthy, active, and financially well-off. They purchased an RV and plan to travel to all of the continental United States. Which stage of the household life cycle describes them? A the level of emotion involved B the involvement of multiple people in the decision C the absence of time pressure D the fact that different people play different roles in the purchase E all of the above Answer: Page: Difficulty: moderate Which of the following is a family purchase role? A initiator B information gatherer C influencer D decision maker E user Answer: Page: Difficulty: moderate Stan has noticed that his car is not working properly and that it is getting expensive to repair. Thus, he gathered his family together to discuss the purchase of a new automobile.
What role do Katie and Matthew play in this family decision? A initiators B information gatherers C influencers D decision makers E purchasers Answer: Page: Difficulty: moderate Which family purchase role is played by the individual s who makes the final decision? His family does not own a computer, and he really needs one to do his homework.
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Reviews Editing Support Our academic writers and editors make the necessary changes to your paper so that it is polished. Reviews Revision Support If you think your paper could be improved, you can request a review. Virtual Meeting ZOOM OPEN Link COM OLD Intro to Communication 3 - - Johnson, Michael 20 20 This course explores the way individuals make and share meaning by focusing on the communication process, its cultural roots and implications, and various types of communication including intrapersonal, interpersonal, small group, public, mass, and intercultural.
Online OPEN Link COM OLFL Intro to Communication 3 - - McCafferty, Mark 20 17 This course explores the way individuals make and share meaning by focusing on the communication process, its cultural roots and implications, and various types of communication including intrapersonal, interpersonal, small group, public, mass, and intercultural. Focus of the course will be on concepts, skills and contexts. Course content will include perception, self-concept, verbal and nonverbal communication, conversations, listening, responding with understanding, self disclosure and feedback, ethical considerations, assertiveness, managing conflict, computer mediated communication, communication in the workplace and communication in intimate relationships with friends, spouses, and family.
The focus of the course will be on intrapersonal and interpersonal communication concepts and skills across a variety of contexts. Students will examine scholarship surrounding interpersonal communication and relational dynamics and use a reflective process to further their awareness, understanding, and skills. Students will complete projects at the basic and intermediate skill level, which will benefit students as they progress through college and beyond. Students must pass one or two competency exams for each application for successful completion of the course. Topics will include tools, equipment, kitchen organization, recipe conversion, and professionalism. Topics to be covered include proper food handling for prevention of food-borne illness, Hazard Analysis of Critical Control Point HACCP procedures, state and federal regulations, kitchen safety, facility sanitation, and guidelines for safe food preparation, storing, and reheating.
Students are introduced to basic human nutrition and practice translating current nutritional recommendations into menus. Students explore the science behind diets and the fundamentals of how nutrition impacts public health. Pre-req Cul and CUl The externship provides opportunities to apply culinary skills and knowledge in a practical context. The student, externship supervisor, and course coordinator will develop an individualized externship plan that will include measurable learning objectives. This class will include a student service component with dinner services that encompass the various rituals of fine dining.
Students will learn the influences of history and theory in early childhood education. Additional introductory topics include curricula and environments for various ages, developmentally appropriate practice, cultural and linguistic responsiveness, mental health and Science, Technology, Engineering, Arts and Math STEAM in early childhood environments. Utilizing the joint position written by the International Reading Association and the National Association for the Education of Young Children on Learning to Read and Write, this course will focus on the components of language knowledge and writing processes of young children. Students will gain knowledge of recommended teaching practices for specific age groups and the resources needed for planning developmentally appropriate literacy experiences.
They will also develop an understanding of how to differentiate and scaffold instruction to meet the needs of all children, as well as the various special services that are available to assist children and families when necessary. Students will discuss the importance of the home-school connection, and how to effectively partner with families. Students will prepare for field placements by scheduling fingerprinting, completing a background check and discussing other placement requirements. Students will prepare for field placements by scheduling fingerprinting, completing a background check, and discussing other placement requirements. Students will learn about patterns of preschool development and how to engage families and communities in preschool programming.
Students will also learn how to design comprehensive, stimulating environments and create developmentally appropriate curriculum that aligns with accepted standards. The same overview will be provided for children age five to eight in the early primary grades. Other topics to be covered include: behavior and discipline, guidance, mental health, inclusion, daily schedules and routines. Students will learn about different types of disabilities and inclusionary practice through an overview of current and historical practices and related laws. Observation, assessment, environmental analysis, and curriculum will be discussed as each relates to modifications and adaptations in practice.
The course will also review typical behavior-related challenges, discipline, and the development of collaborative relationships with families and service providers. In line with the Code of Ethical Conduct students will interact with colleagues, paraprofessionals, collaborators, and support staff in addition to children and families. Utilizing self-reflection, students will process their experiences and progress towards becoming an effective educator. Students will create goals and amend their educational philosophy to reflect their growth across this practicum. An overview of the Maine Department of Education requirements for teaching certifications will guide students in considering future plans, including Praxis exams and transferring to a four-year institution.
Students must provide proof of background check clearance to participate in this course. Prereq: Ece , Ece and relevant background check. Through self- reflection, students will process their experiences and progress towards becoming an effective educator. Students will create goals and finalize their educational philosophy to reflect their growth across the ECE program.
Students will develop a professional portfolio for use as they enter the early childhood education field. Students will reflect on their observations, the application of theory in practice, and on questions they generate from their field placement experiences. Carter Hall OPEN Link ECO OLA Principles of Economics I Macro 3 - - Hood, Julie 26 26 This course examines functions of the United States economy, economic security, supply and demand, causes of unemployment and inflation, the nature of money and monetary policy, government fiscal policy, the federal debt, and international money matters.
Attention will be given to retirement planning, asset allocation, load and no-load mutual funds, stocks and bonds, CDs, bull and bear market cycles, Ks, money markets, Roth and traditional IRAs, and systematic investment strategies and potential returns and risks of a variety of investments. Emphasis will be placed on all necessary details, from the first customer request to the final energizing of customer service. Other topics covered in this course include safe working practices; the beginning phase of learning to safely use the equipment necessary to the utility trades; the standard requirements for distribution lines in the power industry; and the procedures and tools used for tree cutting, trimming, and removal.
Topics covered include roles and responsibilities of ALS providers, medical terminology, self-care, introduction to pharmacology, and initial patient stabilization and management. Students will learn how to obtain a history and perform a physical assessment on a patient. In the lab, students will learn advanced airway skills, perfect ventilation techniques, and perform basic cardiac rhythm interpretation. An introduction to the pathophysiology and management of cardiovascular and respiratory disorders will be provided. This course serves as a core course for Advanced EMT licensure.
Topics covered include the physiology, assessment and treatment of acid base balance disturbances, cardiac rhythm alterations, lead EKG analysis, and treatment of vascular disorders. In the lab, students learn advanced paramedic skills such as cardiac arrest management and clinical decision making. Laboratory sessions reinforce previous airway management skills and introduce paramedic level techniques. This course also provides an introduction to emergency pharmacology and discusses medication classifications commonly utilized in the emergency patient.
Medication administration and calculation will be introduced and reinforced in the laboratory setting. Throughout the semester, there will be a focus on critical decision making and clinical judgment. An emphasis will be placed on assessment based management throughout this course. The prehospital rotation allows the student to assume the role of the Paramedic in order to perfect clinical and assessment skills.
During this rotation the student will primarily observe and assist the precepting Paramedics. The student works under the direction of an experienced Paramedic. Various writing skills will be practiced and applied through numerous writing assignments. Students will also be required to conduct research and write an essay based on that research. College Composition values the process of writing and students will actively engage the revision process. Students may be required to work in a computerized writing lab; therefore, word processing and keyboarding skills are required. The course stresses both the writing process and the writing situation consisting of purpose, audience, and context.
By learning to assess user needs, students develop critical thinking skills and use these skills to guide the writing process in a variety of communication forms. Students learn to gather and select information and to choose organizing and formatting strategies that result in clear written documents. Class activities include writing in a computerized writing lab; therefore, keyboarding skills are required. The course provides students with individualized and intensive instruction and practice in writing clear, By learning to assess user needs, students develop critical thinking skills and use these skills to guide the writing process in a variety of communication forms. Students will read and discuss a selection of short stories, plays, poems and novels.
Focusing on contemporary character-driven stories, students will define and illustrate through analytical readings and discussion, the elements, forms and techniques of fiction writing. Students will practice these elements in their own writing, producing a final portfolio of revised, polished work. This course is appropriate for the student who already has a writing practice and the beginning writer who would like to learn about fiction writing and develop creativity. This course gives students the tools to engage with popular, mainstream literature on a critical level. Required readings will explore a range of diverse issues, including class, race, gender, and sexual identity, along with the nature of relationships, both with the self and others.
Students will be encouraged to examine not only literary genre, but the personal, historical, cultural, and social contexts reflected in popular fiction. Through sustained inquiry, this course will challenge students to come to deeper understandings about their own experiences and the complex world around them. Students will be introduced to the research process, including how knowledge is produced, reviewed, and disseminated. Additionally, students will read, analyze and summarize scholarly sources for a variety of audiences and purposes.
Students can expect to practice writing in common academic and non-academic genres, ranging from a literature review to fact sheets and infographics. Focus is on creating documents that can promote smooth business operations such as letters, memos, emails, and formal reports. Additionally, the course provides specific instruction on writing resume and job application letters. This course builds upon writing and grammar skills while also emphasizing the responsibility of the writer to thoroughly understand the information being communicated, to organize that information effectively, and to present the information in a format, tone, and style appropriate to a specific audience.
The learner is introduced to basic issues with the environment, ecosystem function, human ecology, and their impact on quality of life. Once a foundation of basic ecological concepts has been attained, economic, legal, political, and moral responses to environmental concerns are explored through case studies. Through the case studies of recent ecological events we will integrate scientific evidence, economic forces and political involvement, at both the personal and societal levels. Weekly laboratories will compliment lecture topics and may include field trips, case studies, guest speakers, and laboratory analysis.
Prerequisite s : High school biology and chemistry, or permission of instructor. Students will gain proficiency in the most popular productivity software titles such as Microsoft Word, Excel, PowerPoint and Outlook. By the end of the course, students will have created several communication projects designed to demonstrate an understanding on how to support, manage, and utilize the products. This course meets the specifications and prepares students for two professional industry certifications: 1 TestOut Office Pro.
Taking the Office Pro Certification exam is a required component of this course. Topics to be covered include: PC hardware and peripherals, file system management, operating system installation configuration and architecture, network setup and configuration, storage systems, security, laptops, mobile devices, and troubleshooting. The lab component of this course is designed to reinforce theory by providing laboratory simulations along with performance based testing and certification.
Students will build, configure, and troubleshoot PC based systems using the Windows Operating systems. Topics throughout the course are designed to develop the technical skills and knowledge needed to support modern information technology infrastructure, computing devices and information systems. Topics include computer applications, system hardware, portable devices, data storage and sharing, setting up and configuring Apple and Windows systems, configuring and supporting mobile devices, managing file systems, managing application software, configuring network and Internet connectivity, IT security and threat management, databases and software development. Prerequisite s : ETC Circuit analysis techniques along with the use of the scientific calculator will be stressed throughout the course.
The lab component of this course is designed to reinforce theory by providing hands-on applications through a series of related lab projects. Students will build, test, measure, and troubleshoot electrical circuits wired in series, parallel, and combinational configurations. Electronic test and measurement equipment such as digital multi-meters DMM , variable DC power supplies, and proto-boards will be used throughout the course. Co-requisite: MAT The course is focused on the knowledge and skills needed to effectively deploy and administer the Linux operating system. The laboratory component of this course includes Linux installations and configuration, shell commands and scripts, Linux file system, processes management, applications, and basic system administration tasks.
Students become familiar with the Linux command-line environment, utilities and applications. A programming design project employing the Raspberry Pi with demonstration is required as part of the course. Student skills, knowledge and expertise will develop as they progress through a series of microprocessor based programming projects, ending with a final project and demonstration. Topics to be covered include: BJT and FET amplifier configurations, linear amplifier gain, multistage amplifiers, power amplifiers, amplifier frequency response, operational amplifiers, photo transistors, active filters, oscillators, and tuned amplifier circuits.
The lab component of the course is designed to reinforce theory by providing hands-on applications through a series of related lab projects. Students will build, test, measure, troubleshoot, and design a number of complex analog amplifier circuits using proto-boards. Topics to be covered include: RF spectrum analysis, modulation techniques, broadcast transmitters and receivers, digital signaling techniques, transmission lines, radio—wave propagation, antenna design, television broadcast, CATV, video systems, HDTV, cellular telephone, and microwave communication systems. Students will employ advanced skills in the use of electronic test and measure equipment in both the time and frequency domain.
Students will design, build, test, and measure advanced circuits using engineering grade test and measurement equipment, procedures, and documentation as demanded in associated technology industries. Students will present a senior design circuit project supported with technical documentation which includes build documentation, technical description, and a user guide. Testing and measuring equipment such as digital multi-meters DMM , variable DC power supplies, and bread boards will be used throughout the course. Prerequisite s : Two years of HS algebra or equivalent. Reference to the latest edition of the National Electrical Code will be an ongoing part of the course.
Students will work on lab exercises that will give them practical hands-on experience and the applicable trade information required to become proficient in the commercial and industrial electrical construction field. Particular emphasis will be placed on topics such as workplace safety, tools of the trade, wiring techniques, conduit bending, voice, video and data wiring, and electrical materials and nomenclature.
Co-requisite: ETL or permission of instructor. Examples of its application to actual wiring installations will be included. Particular emphasis will be placed on chapters 1, 2, 3, 4, and 9. Material covered is designed to help prepare the student for State Electrical Licensing. Prerequisite s : ETL; or currently working in the field as an electrician. Operation of logic gates and logic circuits will include Boolean expressions. Hands-on applications will reinforce the learning process. Students will examine the cultural, political and economic factors that influence the production, harvest, processing, distribution, marketing and waste management of food. This course examines how geography fits into the social and natural sciences, how geography integrates knowledge, and how geographers use maps and geographical information systems GIS to represent and study the earth and its peoples.
The major subdisciplines of human and physical geography are also addressed. Co-requisite: ENG Students will learn how to service, and check the efficiency of heat pumps and air conditioning units. Students will be presented with the regulatory requirements of handling refrigerants, and prepare for the EPA certification test. Prerequisite s : Two years of high school algebra or the equivalent. Theoretical studies will be backed up with hands on laboratory exercises. Students will practice installing and troubleshooting heating systems that are commonly seen in the field.
Specifically, this course focuses on Prehistoric, Egyptian, Greek, Mesopotamia and the Middle East, Roman, Medieval European, and the Renaissance and emergence of the modern world art and architecture. Students will choose an area of art that interests them and develop a specialized in-depth knowledge through research based on a period, a stylistic movement, a medium, a focus based on specific locations, or a combination. Chief among these resources has always been the people of Maine, including the Wabanaki and subsequent immigrant groups. Prerequisite: ENG, any level history course, or permission of the instructor. Historical and current recordkeeping practices will be explored as well as a basic overview of health care delivery systems. Topics include the role of accrediting and regulatory agencies, facility and staff organization, health record content, record management, and the transition to an electronic patient record.
The student will apply theory in a series of hands-on activities in chart analysis, forms design and control, file management, and data display with an emphasis on computer applications. Practical application of coding includes basic to intermediate levels with a brief introduction to advanced concepts. Students will study the use and application of codes in the development of indices and as a mechanism in the reimbursement process. These principles should provide each student with a solid business foundation from which they can build on in the workplace. This course will discuss reimbursement methodologies, financial and resource management as it relates to the various healthcare delivery systems. Basic accounting practices will be explained. In addition concepts in Human Resource management will be applied the healthcare delivery systems.
Topics include definitions of terms, analysis of hospital services, monthly and annual reports, statistical formulas, and report writing. Also covered are creation and maintenance of indexes and registers and their correlation when compiling statistics. A segment will be devoted to the Prospective Payment System with particular focus on a information management databases utilized by the Department of Health and Human Services, and b interpretation and application of PPS rules and regulations.
Students will analyze statistical information utilized in Health Management Information Systems. This course introduces and compares various third party payer models, their billing requirements, and claims processing. Theories and practice will include QI, data collection, analysis, and problem solving techniques. Utilization review and risk management topics are also included. Students will be expected to apply decision-making in record review for complete, accurate, and timely coding. The CMS developed prospective payment system for ambulatory care will be reviewed. Students will study and apply ethical coding standards.
Prerequisite: HIT As appropriate, an individual instructor may elect to include other significant groups as time allows. Students will explore the historical and social experiences of these groups and their cultural contributions to the diversity of our American society. Through examinations of interdisciplinary readings, class discussions, and self reflection students will choose a research topic. Students will then design, research, write, and present a major project related to their topic through which they demonstrate effective oral and written communication.
They will be introduced to professional and career responsibilities, cultural diversity, stress management, communication techniques, records management, administrative responsibilities, and daily financial, billing, accounting, and collection practices. Students will have to demonstrate competency in telephone triage on an entry level basis as well as develop a procedure manual. Online OPEN Link MAS OLA Medical Terminology 3 - - Jordan, Kayla 26 22 The student will develop a basic understanding of the medical language employed in the health care professions utilizing word analysis and application of medical terms to anatomy, physiology, and pathophysiology of the human body.
Online OPEN Link MAS OLB Medical Terminology 3 - - Jordan, Kayla 26 16 The student will develop a basic understanding of the medical language employed in the health care professions utilizing word analysis and application of medical terms to anatomy, physiology, and pathophysiology of the human body. Online OPEN Link MAS OLC Medical Terminology 3 - - Jordan, Kayla 26 26 The student will develop a basic understanding of the medical language employed in the health care professions utilizing word analysis and application of medical terms to anatomy, physiology, and pathophysiology of the human body.
Online OPEN Link MAS OLFL Medical Terminology 3 - - Jordan, Kayla 24 6 The student will develop a basic understanding of the medical language employed in the health care professions utilizing word analysis and application of medical terms to anatomy, physiology, and pathophysiology of the human body. The student will have a complete understanding of electronic health record EHR documentation as well as how a medical office functions.
This class will provide students with a realistic practice of all the tasks they will encounter in a professional medical office. Student learning will be focused on infection control procedure, types and uses of personal protective equipment PPE , and emergency protective practices. In addition, the student will evaluate safe work environments, prepare and implement emergency preparedness plans. This course is intended for students who have a basic understanding of arithmetic operations, fractions, decimals and percentages and can use graphical representations on a number line. Important goals of the course are to interpret and communicate quantitative information, to make sense of problems and to develop multiple strategies for solving them, to explain understanding of concepts in multiple formats.
There is a strong focus on increasing student engagement and which deepens learning and builds confidence. The goals of the course are to engage students in meaningful mathematical experiences that will increase their quantitative and logical reasoning abilities and to strengthen the mathematical abilities that they will encounter in other disciplines. Developing and supporting communication and collaboration skills when doing mathematics will be a focus of the course. This course is particularly designed as a gateway for students entering non-STEM degree programs. Topics include: proportions, percentages, measurement, algebra, geometry, and trigonometry. An emphasis is placed on practical, contextual applications. Online OPEN Link MAT OLA College Algebra 3 - - Harvey, Jared 26 22 This course covers variables and symbols; scientific notation; formulas and literal equations; slope, intercepts, and equations of lines; graphs of linear and quadratic functions; graphs of linear inequalities; solving systems of linear equations; polynomials, products and factors; roots, rational exponents, and complex numbers; rational expressions; solving linear, quadratic, and higher order equations; solving linear inequalities; an introduction to exponential and logarithmic functions, and applied problem solving.
Topics covered will include concepts needed to understand, conduct, and interpret common statistical procedures and techniques. Case study analyses will include descriptive and inferential statistics as well as advanced topics including regression analysis and modeling. Topics may vary based on current events. There will be a strong emphasis on mathematical modeling of real world data. The use of graphing technology and spreadsheets will be a prominent component of the course. Topics considered will include polynomial regression analysis, linear systems and linear programming, mathematics of finance, and introductory statistics. Algebraic methods and graphing technology will be emphasized throughout the course.
They will develop an understanding that the journey of college is a time of personal growth and change and the start of a new identity. History and current literature supporting the mind body connection, assessment, and intervention will be presented. Implications for understanding mind body health relative to quality of life will be emphasized. Students are introduced to relevant services that are respectful of the culture of the consumer, their family, and community. Cultural competency encompasses behaviors, attitudes, and policies that are integral in cross-cultural settings and situations, including race, ethnicity, language, thoughts, communications, actions, customs, beliefs, and values of any social group.
High risk populations will be discussed, as well as areas of need of specific populations. Students will read the required textbooks and participate in class discussions designed to help develop and enhance their learning. The course uses an interactive, seminar format to analyze major policy problems and opportunities related to mental health. Students will explore cultural, social and environmental barriers to the inclusion of people with disabilities. Students will learn how to properly establish rapport, communicate effectively and respectfully, and work collaboratively with clients to support recovery.
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